Free for small teams.Pay only at scale.
Every account has every kind of check, Google Analytics KPIs, verdict emails and Slack alerts. 25,000 measured visitors a month are free, forever. No card needed. How a verdict is reached.
Free
Everything, for one website or many.
$0 / month, forever
- Unlimited editors, unlimited viewers
- Unlimited projects
- 100 checks measuring at once in each project
- 25,000 measured visitors a month
- Results kept forever
- Measure releases up to 13 months back
- Ship winners to everyone, free and unlimited
- Email alerts when a KPI stops firing
- Slack alerts
- Shareable verdict pages
Pay as you go
Only for the visitors above 25,000 a month.
$1 / 1,000 visitors
| 25K to 100K | $1 / 1,000 |
| 100K to 1M | $0.25 / 1,000 |
| 1M to 10M | $0.10 / 1,000 |
- ✓ Everything in Free
- ✓ A monthly cap you choose, never a charge above it
- ✓ One invoice a month
Enterprise
More than 10M visitors a month, agencies with several clients, or a yearly budget.
$10,000 / year and up
- ✓ Visitors included in a yearly contract
- ✓ A lower price per visitor
- ✓ Invoicing and a DPA
Measured visitors are visitors who entered a running split test, counted once per site per calendar month (UTC). Before vs after checks, adoption checks and shipped changes never use any: they're free on every account. Nothing is charged unless you turn on pay as you go.
What would it cost?
500,000 → $175 / month
Each band's price applies only to the visitors inside it. The first 25,000 are always free.
Can you trust the verdict?
Every verdict is planned in advance, waits for its full sample and a full week, and never changes after. We publish exactly how it's computed, and how often it's right.
Questions
What's a measured visitor?
A visitor who entered a running split test, counted once per site per calendar month (UTC). Visitors who never see a test, before vs after checks, adoption checks and changes you shipped to everyone don't count.
What happens at 25,000 measured visitors?
Running checks keep measuring until their verdict. New split tests wait for the 1st of next month, or you turn on pay as you go. Nothing is ever charged unless you turn it on.
How does pay as you go work?
You pay only for the measured visitors above 25,000 in a month, in bands: $1 per 1,000 up to 100K, then $0.25 up to 1M, then $0.10 up to 10M. 500,000 visitors cost $175 a month. You choose a monthly cap and we never charge above it. Write to us to turn it on; you get one invoice a month.
Is there a free trial?
No need. Free has every feature, with no time limit and no card.
Do before vs after checks cost anything?
No. Before vs after checks, adoption checks and changes you ship to everyone never use measured visitors, on every account.
How many people and websites?
Unlimited, on every account. Viewers see everything and change nothing; editors set up and change checks.
Does a finished check still take a slot?
No. As soon as a check reaches its verdict it frees its slot, even before you stop it. Up to 100 checks can measure at once in each project.
Can I stop pay as you go?
Yes, any time. From the next month you're back to 25,000 free measured visitors. Nothing is deleted.