How long results are kept
Raw events 90 days, daily counts 13 months, and every verdict with its numbers for as long as the project exists, on every account.
Needlr keeps your data in three layers. Raw events for 90 days. Daily counts for 13 months. And every verdict, for as long as the project exists.
Needlr keeps different kinds of data for different lengths of time. This page explains what is kept, and for how long.
Think of a newspaper office
Every day's paper sits on the desk for three months, then goes in the bin. Before it does, someone writes the day's main numbers in a big yearly logbook. And every front-page story is framed on the wall for good.
Needlr works the same way. The papers are raw events, the logbook is daily counts, and the framed stories are your verdicts.
What is kept, and for how long
- Raw events: 90 days
- Each visit and each KPI hit, with a random visitor id. No names, emails or IP addresses. Split tests and adoption checks are counted from these. They are deleted after 90 days.
- Daily counts: 13 months
- Before raw events go, Needlr adds them up per day, without visitor ids. Before vs after uses these to measure releases from months ago.
- Verdicts and results: as long as the project exists
- Every impact check's results, its verdict and its numbers. They are never deleted on their own, only when you delete the project.
Because raw events go after 90 days, an adoption check can start from a release at most 60 days ago. A before vs after impact check older than 90 days is counted from the daily counts. The check page then says it's accurate to about 1%, so the verdict is a little more cautious.
How long the numbers stay open
Forever, on every account. An impact check's numbers, its verdict and its shared links stay open for as long as the project exists. The Plan page shows this as Results kept (plans).
Accounts that pay for an older plan may have a shorter Results kept. There, a check older than that shows Verdict · locked on your plan: the numbers are hidden, not deleted.
What really deletes data
- Deleting a project removes its KPIs, impact checks, results and shared links for good (how).
- Deleting an impact check removes its visitor assignments and results. The Activity page keeps a record that it happened.
Common mistakes
- Thinking old results expire. They don't. A verdict from last year opens just like one from today.
- Waiting too long to measure a release with an adoption check. It needs raw events, so the release must be at most 60 days old.
- Deleting a project to tidy up. That one is permanent. Old results never count among the checks measuring.
What the video says
Needlr keeps your data in three layers. Raw events for 90 days. Daily counts for 13 months. And every verdict, for as long as the project exists.
Raw events are each visit and each KPI hit, tied to a random visitor ID, never a name. They power split tests and adoption checks, and are deleted after 90 days.
Before they go, Needlr rolls them up into daily counts with no visitor IDs. Those stay 13 months, so before vs after can measure releases from months ago.
Every verdict's numbers stay open for as long as the project exists, on every account. A result from last year reads just like one from this morning.
Nothing ages out. Running checks keep measuring, finished ones keep their numbers, and only deleting the project removes them. Your evidence stays yours.